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After Segmentation and Profiling Comes Targeting: Unlocking the Power of Precision Marketing

Marketing Strategy

Segmentation Studies: What Type of Data Are Needed?

Marketing Analytics

Managerial Uses of Market Segmentation

Marketing Analytics

Neuromarketing: Learning and Memory

Using Eye Tracking and EEG Combined: A Deep Dive into Motivation, Emotions, Feelings, Wanting, and Liking

Neuromarketing: Emotions vs. Feelings and Motivations

Techmarketing.ch References in: Telecom, Retail, Insurance

Techmarketing.ch

GenAI and AI Tools in Marketing: Revolutionizing Customer Engagement and Efficiency

AI Marketing Tools

The Power of Scent: Leveraging the Emotional Impact of Smell in Marketing

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