‍Unlock the Power of Data Models in Marketing

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Overview

Welcome to the future of marketing! Our intensive two-day course, "Marketing Analytics Using Data Models," is designed to equip marketing managers with essential data science competencies without the need to learn complex coding or machine learning. Leveraging the intuitive Enginius Market Model platform, this course empowers you to test various scenarios in a user-friendly, no-code environment.

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Target Audience

This course is perfect for Chief Marketing Officers (CMOs) and their direct reports, especially those with a non-technical background in marketing or business. Enhance your ability to make data-driven decisions and reduce your dependence on data analysts by mastering key data models in a straightforward and accessible format.

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Course Highlights

• Duration: Two days of immersive learning.
• Data Models: Explore six crucial data models in-depth.
• Platform Access: Gain hands-on experience with the Enginius Market Model platform.
• Learning Outcome: Become proficient in applying data models to real-world marketing scenarios without the need for technical expertise.

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Key Data Models Covered

1. Bass Forecasting: Predict the adoption and diffusion of new products and innovations.
2. Conjoint Analysis: Understand customer preferences and optimize product features.
3. GE McKinsey Matrix: Evaluate business units or products based on market attractiveness and competitive strength.
4. Lifetime Value Analysis: Calculate the long-term value of customers to prioritize marketing investments.
5. Network Analysis: Analyze relationships and interactions within networks to optimize marketing strategies.
6. Positioning: Develop and refine brand positioning strategies to maximize market impact.

Additional models include Predictive Modelling, Price Optimization, Resource Allocation, Segmentation, and Sentiment Analysis.

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Course Goals

• Empower Decision-Making: Equip marketing leaders with the skills to independently analyze and interpret data.
• Simplify Complexity: Break down complex data science concepts into easy-to-understand modules.
• Enhance Strategic Planning: Enable more informed and strategic marketing decisions through data-driven insights.
• Foster Independence: Reduce reliance on data analysts by demystifying analytical terminology and processes.

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Why Choose This Course?

• Hands-On Learning: Apply what you learn in real-time with the Enginius Market Model platform.
• Practical Application: Focus on practical, actionable insights rather than theoretical concepts.
• Expert Guidance: Learn from industry experts with extensive experience in marketing analytics.
• No Technical Jargon: Designed specifically for non-technical professionals to grasp and utilize powerful data models.

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Enroll Now

Join us for this transformative learning experience and take your marketing strategy to the next level. Become the data-savvy marketing leader your organization needs!

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Dates

- Part 1: Mondays, September 9, October 7, November 4

- Part 2: Mondays, September 16, October 14, November 11
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Location

Holiday Inn Zürich Messe, https://shorturl.at/CmbKQ

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For more information and to register, contact us at info@techmarketing.ch indicating your preferred dates.

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Empower your marketing with data. Transform insights into action.

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