A leaked internal memo from Shopify CEO Tobi Lütke just dropped, and it reads like a manifesto for the AI-powered future of work. It’s not just hype—it’s a call to rewire how companies think about talent, tools, and output.

My personal take is that the list is worth discussing . While some points like 2, 8, 9, 10 I support, other points seem to me as pre-mature, un-realistic, and in fact as even dangerous like 1, 3, 5, 7. But take a look at it yourself and make up your mind.

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I consent with Andriy Burkov who commented: "An adequate CEO would say, You should use AI whenever you feel it makes you more productive and our company richer. Otherwise, use the most appropriate tool at your disposal."

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Here are 10 quick takeaways that stood out:

1. “Hire an AI before you hire a human” – That one line reframes everything. AI isn’t just a tool; it’s now your first teammate.
2. AI fluency is the new baseline – Shopify (and likely others) will prioritize candidates who know how to work with AI.
3. AI agents = teammates – They’re no longer just assistants. They’re part of the team.
4. Prompting is a power skill – Want to outperform? Get great at prompting.
5. AI usage is tracked – Expect dashboards for AI output soon. Might even be a startup idea there.
6. AI-first prototyping – Moving fast isn’t optional anymore, even for $100B companies.
7. Bots in the org chart – Headcount now includes humans and machines.
8. AI literacy is the new coding – Understanding AI is becoming as essential as knowing how to code.
9. AI is part of the stack – Not a plugin. Not an experiment. It sits alongside backend, frontend, and design.
10. Impact per person is the goal – The whole memo screams: do more, with fewer people. This is coming to every major org in the next 12–24 months.

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