We’re witnessing a seismic shift in the world of digital discovery that no one seems to be talking about enough: SEO is on the decline, and AI is taking over as the key player in how we find information.
As Andrej Karpathy aptly pointed out, “It’s 2025, and most content is still written for humans instead of LLMs. 99.9% of attention is about to be LLM attention, not human attention.”
This is more than just a small change—it’s a fundamental shift. As AI tools like ChatGPT, Claude, and Gemini increasingly dominate the way people research and discover information, traditional SEO methods are quickly becoming obsolete.
Instead of typing queries into Google, today’s buyers, from software researchers to procurement teams, are asking their AI assistants questions like, “Compare Salesforce & Hubspot for a 10-person sales team – which is better?” These AI tools are now doing the heavy lifting, guiding users to answers rather than relying on them to sift through search results.
What does this mean for B2B marketers and sales teams? It means SEO is no longer enough. The days of the “10 blue links” search page are numbered. Now, companies must optimize not for Google, but for the LLMs (large language models) that power AI tools. Welcome to the era of AIO (AI Optimization).
Signs of this shift are already visible:
As AI continues to do the discovery work for us, the traditional search results page is becoming irrelevant. Companies must now focus on optimizing for AI aggregation and content delivery, not just human eyeballs.
SEO may be dying, but AIO is the future.
Best SEO Tools in 2024. This list and tools need a review.
https://www.oberlo.com/blog/seo-tools
What is SEO?
https://bif.telkomuniversity.ac.id/en/what-is-seo-definition-how-it-works-types-and-benefits/
