New Marketing Technologies
for Marketing Managers of the future

This event addresses how to apply technology to the entire range of marketing efforts – from market sizing to sales – to demonstrate the strategic relevance of technology in virtually every marketing endeavor.

In a world where marketing professionals are held accountable for results, the ability to apply latest technology to manage or enable entirely new marketing activities, is a critical competitive advantage.

Technologies applied to marketing activities such as

  • Market sizing and trend analysis
  • Segment identification, targeting, and positioning
  • Competitive analysis
  • Analytics-based strategy selection
  • Forecasting, predictive analytics and data mining
  • Product/service: price, distribution, promotion, sales analytics

The event is entirely vendor neutral. All companies are welcome.

Pure sales pitches are not allowed. Presentations must be done in the context of how they were applied in large projects.

Live demos of software technologies are encouraged.

What attendees say

"Die Veranstaltung war eine positive Überraschung für mich. Die Qualität der Beiträge, die Moderation und insbesondere die hohe Qualität an Kundenkontakten waren für uns das Sponsoring wert."
Günther Kanzler, Senior Enterprise Marketing Manager, Adobe



"Der Marketing Technology Event ist eine gute Gelegenheit Marketing und Technologieverantwortliche aus verschiedenen Branchen zu treffen und sich auszutauschen. Der Event ist sehr gut organisiert, bietet interessante Vorträge und gibt genug Raum zum Netzwerken."
Stefan Malär, Geschäftsführer, oddEVEN



"Ein höchst empfehlenswerter Event mit vielfältigen Denkanstössen und Inspiration im digitalen Marketing. Experten zeigen Einblicke, die öffentlich nicht zugänglich sind in diesem Detail. Spannende Diskussionen nach den Vorträgen runden die Veranstaltung ab. Super organisiert, moderiert und durchgeführt."
Samuel Samsinger, Manager Marketing and Digital Media, Nobel Biocare

Initiated by:

Event Location Last Event

Prime Tower

Hardstrasse 201,
8005 Zürich

Program

  • 13:00
    5 Technology Driven Trends Shaping the Future of Marketing
    Stefan Malär, Managing Partner, oddEVEN

    We'll be looking at some technology driven trends coming mainly from the US, which are shaping the future of marketing. These include:

    • the change of interaction interfaces
    • the rise of AI and ML
    • targeting a segment of one
    • new tools for data-driven marketing
    • the increasing speed of change of the marketing technologies

    You will get an overview of the topics covering approaches used and providers offering relevant services.

  • Capture, enrich, visualise and gain insights from data
    Melissa Fröhlich, Senior Sales Consultant, Oracle
    Michael Connaughton, Senior Director, Oracle

    Marketing is typically a nexus of information within the enterprise. From Oracle’s experience with clients the single biggest challenge faced is a seemingly simple process: capture, enrich, visualise and gain insights from data.

    Current technology is capable of supporting this in a surprisingly effective and cost efficient manner. Indeed technology is capable of dealing with volumes of data where humans cannot cope.

  • Networking Break
  • Influencer Marketing: Trends, Projects and Tools used
    Leo Keller, CEO, Blue Ocean Semantic Web Solutions

    Influencer Marketing is a powerful marketing practice which focus on the people who can be influential rather than the target market as a whole.

    Influencer Management Tools integrate all three core functions:

    • search for the right influencers, that will make an impact
    • manage long term relationship and colaboration
    • measure the impact (ROI) of campaigns

    You will get an overview of advances influencer Management tools that ensures to get results, to get the most out of your campaigns

  • Machine Learning for automated customer interaction in the physical world
    Iman Nahvi, Co-Founder & CEO, Advertima
    • How we use ML and AI to make the real world measurable
    • How we use the real-time analytics for customer engagement
    • How this helped our customers to drive their KPIs
  • Location x Physical Web
    Agustin Musi, Founder & CEO, FLYERBEE AG

    The "Physical Web" is an open technology focused on proximity enabled access. When used correctly, it can be a bridge of the digital and physical world, but it is also a disruptive technology.

    As a decentralized and hyper-local blue tooth technology, this "old" mobile marketing idea can be the key stepping stone to the next generation of retail and urban commercial sustainability. The premise is that this nearly forgotten technology for hyper-local, mobile search is the only viable, scalable, and underestimated defence that would be capable of providing a platform agnostic, consumer-focused alternative to central services like Google and Amazon.

    This talk introduces the overview of collaborative implementation strategy and tactics for a rebooted direction for the Physical Web and how it can "save the day".

  • Marketing Solutions live Demos
    Evergage, Philip Leatham, Senior Sales Manager
    • real-time personalization and customer data platform
    • enabling companies for 1-to-1 engagement, across channels
  • Marketing Technologies Project Presentations
  • Discussion, Networking & Apéro

Speakers

Stefan Malär

I’m passionate about getting the right people together, finding beautiful solutions for complex problems, and promoting a human centric approach.

When I don’t make sure marketing and technology get along, I spend quality time with my wife and daughter, play soccer with my friends and travel the world with all of them.

As managing partner at oddEVEN I am looking for new interesting projects in the area of marketing technology.

With our team of specialists we successfully realize digital projects for our clients.

Iman Nahvi

Iman Nahvi (M.A. in Entrepreneurship from University of St.Gallen), a Swiss-Iranian with a clear vision for the future and the drive to be a defining part of it.

He founded his first successful business venture while still studying for his bachelors.

Now, he combines his accumulated experience as an entrepreneur, his expertise in leadership, and his unique vision to change the world with Advertima.

Leo Keller

In 2000, Leo Keller started as a Business Angel for Startups in the area of Semantic Intelligence. He re-founded Netbreeze GmbH in 2002, and successfully performed as co-CEO until 2009, inciting interest from Microsoft, who finally acquired Netbreeze GmbH in 2013.

For the past 10 years, he has developed over 50 different business solutions using Semantic Technologies and Open Data implemented across multiple professional disciplines (Private Banking, Investment Banking, Wealth Management, Insurance and Reinsurance, Automotive, FMCG, Government and Research) and business sectors (Business Intelligence, Product Development, Marketing and Market Research, Risk and Issue Management, Communication and Reputation, Compliance and Anti-Counterfeiting). With his company Blue Ocean SWS, Leo continues to act as a business angel and entrepreneur in this technology sector, successfully entering the field of M&A.

Previously, Leo Keller was co-Head of A.T. Kearney Switzerland and a member of the Executive Group of Arthur D. Little (Switzerland), where he successfully acted as Strategy Consultant with a special focus on Learning Organization, Change Management, Corporate Social Responsibility and Environmental Management. He holds a master degree in Natural Science (ETH Zürich) and in OE Organization Development (SAAP).;Blue Ocean Semantic Web Solutions GmbH is a recognized leader in Semantic Web Technology and Open Source Intelligence, acting as a consultancy firm for system integration projects.

For over 12 years, Blue Ocean SWS has successfully delivered solution on the use of internet data (“listen to the Web”) that immensely improve Business Intelligence processes, focus on unstructured web data, social media and stakeholder themes for specified data sources.

The team combines Web Technology and Consulting, with its vast experience in Marketing, Market Research, Business Intelligence and Risk and Compliance Management. Its industrial competences lie in a broad range of industry segments, including Insurance, Banking, Pharmacy, Life Science, FMCG, Retail, Travel and Leisure.

Blue Ocean SWS is a recognized expert in the area of start-up coaching, M&A, Internet Policy Consulting, Internet Crime and Compliance and Marketing Research Solutions, running M&A projects and acting as a strategic partner and business angel for various start-ups in the field of Semantic Intelligence.

Marc Dimancescu

I am currently leading a boutique marketing consultancy - Coveca Consulting - based in Basel, Switzerland. In parallel and since March 2018, I have been working closely with Bynder, one of the fastest growing companies in the EU, as their Marketing Leadership Mentor and Coach.

Previously, I spent 7+ years at Syngenta, one of the leading agro businesses in the world. I first started as a regional marketing manager for Europe, Africa, Middle-East, and then as Global Head Marketing Services (branding, communications, market research/customer insight).

Prior to Syngenta, I held consulting positions in marketing strategy and communications and worked with Fortune 500 companies in a number of industries (pharma, automotive, electronics, luxury, metals).

Joël Samsinger

Joel holds a master degree in digital marketing and specialised in personalisation at scale. As the senior marketing manager of a platform that caters for more than 35'000 active users, Joel can draw upon many years of experience leveraging digital technologies.

With responsibilities ranging from strategic planning to operative implementation, Joel is on the pulse of opportunities and daily challenges. His presentation is based on his knowledge of best practice theory from his master thesis and practical experience from the implementation in two companies.

Philip Leatham

Philip Leatham (55) zählt zu den erfahrensten Spezialisten im Software- und Technologievertrieb für die unterschiedlichsten Branchen und verfügt über mehr als 20 Jahre Erfahrung in der Business-Skalierung großer IT-Player.

Der gebürtige Engländer startete seine berufliche Laufbahn als Entwicklungsingenieur bei der Siemens AG in München. Zu seinen weiteren Stationen im IT- und Telekommunikationsbereich zählen Produktmanagement- und Vertriebspositionen bei Motorola, SAMSUNG sowie IBM. Umfangreiche Expertise in der Vermarktung von spezifischer Enterprise-Software erwarb Letham bei Xtradyne (E-Business-Security), Axway, dem Pionier im Bereich Datenintegration und Prozessautomatisierung, sowie dem E-Mail-Security-Anbieter Proofpoint (Sendmail).

Vor seinem Wechsel zu Evergage verantwortete Leatham als Sales Executive for Business den Aufbau- und Ausbau des Deutschland- und Schweiz Geschäfts von Cognosec einschließlich der Implementierung entsprechender Sales-Strukturen und Organisationen in den Ländermärkten.

Marc Dimancescu

I am currently leading a boutique marketing consultancy - Coveca Consulting - based in Basel, Switzerland. In parallel and since March 2018, I have been working closely with Bynder, one of the fastest growing companies in the EU, as their Marketing Leadership Mentor and Coach.

Previously, I spent 7+ years at Syngenta, one of the leading agro businesses in the world. I first started as a regional marketing manager for Europe, Africa, Middle-East, and then as Global Head Marketing Services (branding, communications, market research/customer insight).

Prior to Syngenta, I held consulting positions in marketing strategy and communications and worked with Fortune 500 companies in a number of industries (pharma, automotive, electronics, luxury, metals).

Agustin Musi

Always learning and passionate about creating value for people and our planet.

Currently driving the strategic direction concerning the short-term and long-term vision for consumer adoption of the Physical Web.

Focusing on the technical and business aspects, he is working to direct the association down the path of collaboration based on shared values and for the benefit of everyone who wants to build upon decentralized proximity solutions.

Residing in Zurich for over 20 years, he is the Co-Founder of the PHWA, CEO at FLYERBEE AG, and Director of Idezo gmbh.

Michael Connaughton

Michael is Senior Director for Oracle’s Analytics & Big Data business in EMEA.

He leads Oracle’s Practice in bringing data management capabilities to Clients in a wide range of industries and functional areas including marketing.

Melissa Fröhlich

Melissa is Senior Sales Consultant for Oracle Marketing Cloud in Germany and Switzerland.

She has many years experience in Digital Marketing and Customer Experience (CX). Customer Experience activist. Oracle Marketing Cloud solution specialist.

Her specialties include: BotB and BtoC Marketing automation, Social , Service Industries: Luxury Goods, Life Science, Banking, Consumer Goods, Telcos.

Ralf Haller

My more than two decades work experience has spanned various marketing, project management and business development roles, based on my training as an electrical engineer and masters in Telecommunication Systems (Karlsruhe Institute of Technology).

My career started while at university, when I took an assistant role in the USA. Later, I worked as an IT project manager for large key account clients at CompuNet in Munich and also worked in Hong Kong supporting the Asian region.

This prompted my move to Silicon Valley where I lived for many years, working as a Product Manager for successful startups building some of the first data communication equipments in the market. (first gigabit ethernet router/switch)

Since 2001, I provide product marketing and business development support and have organised different high-tech business events in Switzerland.

I am the organiser of about 15 per year national and international high-tech trends, innovation, entrepreneurship and technology business events in Switzerland, among them:

+ Silicon Valley meets Switzerland, svms-event.ch

+ Startup-Nation Israel meets Switzerland, startup-nation.ch

+ Chinese-Swiss High-tech Summit, china-innovation.ch

I am also the founder and president of the first - not for profit - "High-Tech Connect suisse" association encouraging and inspiring high-tech business development.

www.hightechconnect.ch

I started teaching the course "Global Innovation Ecosystems" and others at universities and look forward doing more of these as I love sharing and discussing with smart minds of all ages and cultures.

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