New Marketing Technologies
for Marketing Managers of the future

This event addresses how to apply technology to the entire range of marketing efforts – from market sizing to sales – to demonstrate the strategic relevance of technology in virtually every marketing endeavor.

In a world where marketing professionals are held accountable for results, the ability to apply latest technology to manage or enable entirely new marketing activities, is a critical competitive advantage.

Technologies applied to marketing activities such as

  • Market sizing and trend analysis
  • Segment identification, targeting, and positioning
  • Competitive analysis
  • Analytics-based strategy selection
  • Forecasting, predictive analytics and data mining
  • Product/service: price, distribution, promotion, sales analytics

The event is entirely vendor neutral. All companies are welcome.

Pure sales pitches are not allowed. Presentations must be done in the context of how they were applied in large projects.

Live demos of software technologies are encouraged.

What attendees say

"Die Veranstaltung war eine positive Überraschung für mich. Die Qualität der Beiträge, die Moderation und insbesondere die hohe Qualität an Kundenkontakten waren für uns das Sponsoring wert."
Günther Kanzler, Senior Enterprise Marketing Manager, Adobe

"Der Marketing Technology Event ist eine gute Gelegenheit Marketing und Technologieverantwortliche aus verschiedenen Branchen zu treffen und sich auszutauschen. Der Event ist sehr gut organisiert, bietet interessante Vorträge und gibt genug Raum zum Netzwerken."
Stefan Malär, Geschäftsführer, oddEVEN

"Ein höchst empfehlenswerter Event mit vielfältigen Denkanstössen und Inspiration im digitalen Marketing. Experten zeigen Einblicke, die öffentlich nicht zugänglich sind in diesem Detail. Spannende Diskussionen nach den Vorträgen runden die Veranstaltung ab. Super organisiert, moderiert und durchgeführt."
Samuel Samsinger, Manager Marketing and Digital Media, Nobel Biocare

Initiated by:

Event Location Last Event

Prime Tower

Hardstrasse 201,
8005 Zürich

Ralf Haller

My more than two decades work experience has spanned various marketing, project management and business development roles, based on my training as an electrical engineer and masters in Telecommunication Systems (Karlsruhe Institute of Technology).

My career started while at university, when I took an assistant role in the USA. Later, I worked as an IT project manager for large key account clients at CompuNet in Munich and also worked in Hong Kong supporting the Asian region.

This prompted my move to Silicon Valley where I lived for many years, working as a Product Manager for successful startups building some of the first data communication equipments in the market. (first gigabit ethernet router/switch)

Since 2001, I provide product marketing and business development support and have organised different high-tech business events in Switzerland.

I am the organiser of about 15 per year national and international high-tech trends, innovation, entrepreneurship and technology business events in Switzerland, among them:

+ Silicon Valley meets Switzerland,

+ Startup-Nation Israel meets Switzerland,

+ Chinese-Swiss High-tech Summit,

I am also the founder and president of the first - not for profit - "High-Tech Connect suisse" association encouraging and inspiring high-tech business development.

I started teaching the course "Global Innovation Ecosystems" and others at universities and look forward doing more of these as I love sharing and discussing with smart minds of all ages and cultures.

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