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The Data-driven Go-To-Market (GTM) Blog
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Maximizing Sales and Marketing Impact with Effective Client Segmentation
Marketing Strategy
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Optimal Pricing and Cannibalization: Simultaneous Equations Model Results
Marketing Data Science
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Understanding Panel Regression and Same Store Sales
Marketing Data Science
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Leveraging Predictive Analysis for Superior Customer Lifetime Value (LTV) Estimation
Marketing Data Science
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The Comprehensive Guide to Churn Prediction with Survival Modeling
Marketing Data Science
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Survival Modeling: A Deep Dive into Customer Purchase Timing
Marketing Data Science
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Logistic Regression and Market Basket Analysis
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When to Use Poisson Regression in Marketing Analytics
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Analyst to Marcom Manager: "Do You Know the Response Curve of your Marcom?"
Marcom Value
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