We want to make Marketing Managers in
Switzerland the most sophisticated and effective.

The goal of the event is to show technologies and solutions to improve marketing efficiency.

Based on realised projects it will be shown what approaches were used to achieve highest efficiency.

The event focuses on solutions for large companies and organisations.

Organized by:

Event Location Last Event

Au Premier

Bahnhofplatz 15,
8001 Zürich


This event will be held in English.

  • 14:00
    Growth Hacking and the fairytale of cheap growth
    Hans-Jörg Dohrmann, CEO, m-way (Migros Gruppe)
  • 15:00
    How to make Marketing Teams more efficient
    Bernhard Nitz, Redefining Marketing Technology, oddEVEN
  • 16:00
    Why Content Marketing is the New Marketing
    Gaetano Mecenero, Head Content Marketing Strategy & Projects, AXA Winterthur
  • Apéro & Networking


Bernhard Nitz

Bernhard Nitz works for oddEVEN since Spring 2016. He supports medium sized and large companies in their digitalization process by introducing agiles methods on the business side.

Before working for oddEVEN Bernhard was more than 4 years with Cambridge Technology Partners in Zurich, his last position was Solution Lead for digital marketing.

Bernhard Nitz has moved to Zurich in 2011, prior to that he was working as a project Manager for a Marketing Consulting Company in Germany.

Bernhard studied economics. He is married and lives with his wife and son at the lake of Zurich.

Hans-Jörg Dohrmann

Hans-Jörg Dohrmann - as CEO of m-way, which specializes in electric bicycle retail, Hans-Jörg Dohrmann heads up a subsidiary of the Migros Group – the largest retailer in Switzerland.

In parallel he was also responsible for the foundation of Sharoo, a highly innovative car-sharing platform incubated by Migros.

He began his career as a lawyer and later transitioned to business development at E.ON AG. He joined Migros in 2010, there becoming responsible for the upcoming concepts in the "new mobility“ segment.

Gaetano Mecenero

Gaetano Mecenero, digital change evangelist at heart, is responsible for content marketing strategy & projects at AXA Switzerland.

He also works as a lecturer at Zurich University of Applied Sciences and is CMO of the startup Futurae Technologies AG.

Ralf Haller

Ralf Haller's 20 year IT career has spanned various marketing and business development roles, based on his training as an electrical engineer and masters in Telecommunication Systems (Karlsruhe Technology Institute).

His career started while at university, when he took an assistant role in the USA. Later, he excelled as an IT project manager for large key account clients at CompuNet in Munich and also worked in Hong Kong supporting the Asian region.

This prompted his move to Silicon Valley where he lived for many years, working as a Product Manager for successful startups building datacommunication equipment.

Since 2001, Ralf provides product marketing support and has organised specialist IT events in Switzerland that explore current IT trends and introduce the Swiss market to new and pioneering technologies from Silicon Valley.

Owing to his strong links with Silicon Valley, the Swiss cantons rely on him as a valued advisor for fresh and exciting startup activities emerging from there.

Ralf is also the organizer of international high-tech, innovation, entrepreneurship and business events in Switzerland, among them:

He is also founder of the first High-Tech Connect Suisse association encouraging high-tech business development.

Ralf teaches at the Swiss-American university in Lugano the course Global Innovation Ecosystems.

In his free time he loves spending high-quality time with his family, and doing fitness sports and intelligence training to keep fit physically and mentally. He is eager and open to always try out new things.

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